Data-Driven Sales

Power your pipeline with real data.

We build and run the data, systems, and campaigns that turn your sales function into a predictable pipeline engine. One integrated motion, long term net positive ROI.

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The offer

We do not sell isolated modules. We diagnose first, then prescribe the right path.

MODULE 01

CRM Foundation

A clean, structured CRM that becomes the single source of truth for all sales activity, with scoring, routing, and dashboards that make the pipeline visible and trustworthy.

  • CRM audit, ICP workshop, and data cleanse with enrichment waterfall
  • Pipeline configuration, lead scoring, and routing with Slack alerts
  • Three core dashboards plus competitor tracking and ongoing management
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MODULE 02

Data and Intelligence

A living, high quality target market with the right accounts, verified contacts, and real time buying signals flowing into the CRM.

  • One time TAM build in Clay with ICP account scoring
  • Decision maker mapping and enrichment waterfall into the CRM
  • Trigger monitoring, competitor feed, monthly refresh, quarterly reviews
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MODULE 03

GTM Campaigns

A full outbound engine that turns data into booked meetings as one integrated motion across email and LinkedIn.

  • ICP based copywriting for email and LinkedIn with multiple variants
  • Cold email infrastructure with warm up and deliverability controls
  • Campaign management, reply routing to CRM, and continuous A/B testing
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How we engage

A structured rebuild of your sales process.

We track the full engagement in a dedicated client portal, covering all three modules from kickoff through reporting.

  1. 00

    Kickoff

    All modules

    • Kickoff call
    • Onboarding form
    • Access and credentials
    • Current data export
  2. 01

    CRM Foundation

    Module 1

    • CRM audit
    • ICP definition workshop
    • Deduplication
    • Pipeline and stage config
    • Lead scoring
    • Routing automation
    • Dashboards
    • First training
  3. 02

    Data and Intelligence

    Module 2

    • TAM build in Clay
    • Enrichment waterfall
    • Competitor tracking
    • Trigger and intent monitoring into the CRM
  4. 03

    GTM Campaigns

    Module 3

    • Domains and inboxes with warmup
    • Copywriting
    • LinkedIn setup
    • Cold email go live above 85 percent inbox placement
    • Reply routing to CRM
  5. 04

    Reporting and Iteration

    All modules

    • Performance review
    • A/B testing
    • Onboarding report
    • 90 day optimization plan

How it works

Only act when the evidence is strong enough.

Reliable systems you can trust, not just quick automations.

01

Structured intake

Only relevant companies enter, scoped by industry, size, and geography.

02

Evidence first screening

The system checks public signals and stops early on a strong finding.

03

Deterministic classification

Clear categories only. Anything we cannot confidently classify is excluded.

04

Automatic routing

Qualified companies route into the right path with no manual exporting.

05

Right people, right context

The most relevant decision makers, with the reason for contact carried forward.

06

Controlled copy

Assembled from proven blocks, not free form AI. Consistent and auditable.

07

Clean handoff

Nothing sends unless every condition is met.

Case studies

Systems that hold up in production.

Anonymized outcomes from recent client work across Europe.

CASE STUDY A

Belgian cybersecurity and NIS2 compliance firm

We replaced fragile manual outreach with a production grade, deterministic outbound system in two weeks. Explicit stop conditions, controlled copy, auditable by design.

Jonas builds reliable systems you can trust, not just quick automations.

Founder and ISO Lead Auditor, cybersecurity firm (Belgium)

CASE STUDY B

Weather insurance SaaS

We came in with a clear project plan, set up Pipedrive, trained the team, and handed over a working system.

A very clear project plan, clear communication, best practices in automated GTM, and a Pipedrive setup we now use successfully. We would surely hire Jonas again.

Founder, weather insurance SaaS

CASE STUDY C

European SaaS scaleup

Deep Clay and sales automation work: data enrichment, signal based workflows, and automation logic translated into scalable revenue systems.

He does not just know the tools, he turns them into scalable systems that support revenue. Responsive, pragmatic, outcome focused.

Founder, European SaaS

Team

Built by operators who ship systems.

We work as one team across GTM engineering and sales intelligence.

Jonas Nikodimos

Jonas Nikodimos

GTM Engineer

LinkedIn
  • Built the entire outbound systems for 41+ of the fastest growing B2B software and IT companies in DACH, including Instaffo, Randstad Digital, Frends, Objectbay and more
  • Grew an AI outbound agency to 2.2M ARR as one of the first employees
  • Trained by Clay in GTM Engineering, expert in n8n, AI automations, and data analytics
  • Booked 107+ qualified meetings in 4 months for a multinational SaaS scale up in Munich
  • Regional Director for DACH at one of Scandinavia's fastest growing B2B lead gen agencies
  • Expert in multi dimensional data consolidation, signal enrichment, ICP scoring, and CRM tiering
Maxime Castelain

Maxime Castelain

Sales Intelligence Consultant

LinkedIn
  • Founder of Uplift Sales, making prospecting and outreach more intelligent for B2B SMEs across Benelux and DACH
  • Years of B2B sales experience, from traditional cold calling to modern, data driven outbound
  • Early sales hire at Enersee, an AI native energy startup, where he helped build a repeatable sales process and scale to enterprise clients like Delhaize
  • Approaches sales like an engineer, structured, logical, and relentlessly tested
  • Specialist in cold calling, SDR enablement, and multichannel outbound

Contact

Ready to diagnose the right path?

Book a call and we will map where CRM, data, and campaigns should start for your team.

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